Isabel Martínez is the name behind Isabelita Virtual, an award-winning advertising Creative Director from Barcelona living between NYC & Barcelona. After 10 years working as a copywriter for mass-market brands such as BMW, Ikea, Always, Vodafone, Volkswagen or Coca-Cola, she started an Instagram account – @IsabelitaVirtual in 2011. A conceptual vision of fashion and her digital approach are her hallmarks.
Since then, she has collaborated as a Creative Director, influencer, and photographer with brands including Dior, Hermès, Kenzo, Tiffany & Co, Coach, &Other Stories, W Magazine, Sony, Viktor&Rolf, Shoescribe, Vogue Italia, Delpozo, or The Moscow Ballet.
In 2014 The Cut included her name on the 50 Fashion Social Media Voices to Follow’s list.
In 2015 the founder of Instagram, Kevin Systrom revealed to I-D his 3 favorite fashion accounts. @isabelitavirtual was one of them.
In 2016 she was featured in Yo Dona Magazine as one of the 100 Most Relevant Spanish Women of the Year for the 3rd year in a row.
In 2018, the @IsabelitaVirtual Instagram Gallery was honored by the Webby Awards (hailed as “the internet’s highest honor” by The New York Times) in the category of Best Social Content in Art & Culture alongside powerhouse cultural institutions such as The Metropolitan Museum of Art, the Guggenheim, and LACMA.